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Shutterfly Premium

 

Client: Shutterfly

Role: Creative / Art Director.

Branding campaign was created for Shutterfly Premium. This new collection was targeted to people looking for a more high-end range of products.

A Premium card has the following:​
Luxe Double Thick Paper (New)​
Personalized Foil Paper​
Foil Stamped Paper​
Glitter Paper​

 

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Shutterfly Catalog Execution

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Email Module 1

Email Module 2

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New photography was shot for the campaign

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Holiday

Email Design 2022

 

Client: Shutterfly

Role: Creative / Art Director.

The Holidays'are an important time for Shutterfly, which is why a new look & feel was created for this quarter.

Outlined in the emails bellow, you can see some of the changes we have implemented: a singular color palette that flexes through the season; a photography style that balances lifestyle and product as well as new background textures.

 

It’s all the creativity you love about Shutterfly and the holidays — with a refined touch.

 

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Primary Module:

Can include promo or marketing messages. A headline and a button are required. Images and subcopy should also be included for context and to create an emotional connection. This sets up the storytelling for the email.

Also referred to as ‘Hero.’

Secondary Modules:

Multiple secondary modules can be included if they serve the purpose and hierarchy of the email theme. These modules are to further tell the story and drive to specific products or landing pages.

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Recovery Modules:

Additional offers are presented.

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Art Library Designs

 

Client: Shutterfly

Role: Creative / Art Director.

To promote the Shutterfly's Art Library, I had the opportunity to create illustrations available for customers to purchase on the website.

 

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Wiener Dog

Food Pairs: PB & J and Avocado & Toast

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Illustrations were advertised across social media

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Direct Mail Pieces

 

Client: Shutterfly

Role: Creative / Digital Art Director.

A series of direct mail pieces created for Shutterfly.

 

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Photo Tile Double Gatefold

Children's Book

Black Friday

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