HBO Mashups
Advertising Agency: Phenomenon, Los Angeles, CA.
Role: Creative / Art Director.
HBO Max unites HBO with the best shows and movies.
A series of video mashups were created for its launch which were posted across social media including facebook, twitter and snapchat.
Intro Mashup: HBO puts a great deal of effort into its intro sequences, Game of thrones, True Blood and Succesion are among a few great examples. This spot managed to combine them with intros of HBO Max's new catalog of shows to advertise what this new platform is all about.
Activation: Users can recreate their own intro mashups through an app and share it on social media.
Dance Mashup: another spot was created showing all their beloved content dancing together.
Social Media: Spots were posted across social media including facebook, twitter and snapchat.
