Ford – "Name Calling”
A bold TV campaign redefining Ford’s identity through powerful action words, elevating the value of the 2025 Ford F-150 and Maverick. The 50-second "Name Calling" spot, voiced by Bryan Cranston, highlights strength and reliability with striking visuals, reinforcing Ford’s legacy. Developed in collaboration with BUNKER
From Concept to Execution
Every campaign starts with an idea. These initial sketches helped shape the visual direction of ‘Name Calling,’ ensuring a cohesive look across both the TV spot and digital content. Working closely with the team, I contributed to refining the art direction, bringing the vision to life in a way that aligned with Ford’s bold identity.
Social Sustainment Content
Sustainment content created for Hispanic audiences, voiced by Miguel Varoni.
A Reel video showcasing GOAT Modes™ with the word “Atrevido” embedded in the terrain to highlight the vehicles’ adventurous spirit.
A Reel video showcasing the enhanced FlexBed™, with “Intrépido” displayed on the rear window to emphasize the truck’s fearless and functional design.
A Reel video featuring the touchscreen in the Maverick and Bronco Sport, with the word “Astuto” integrated into the UI to highlight the intuitive tech experience.
Radio Spot
As part of the campaign expansion, we had the opportunity to create an English-language radio version of "Name Calling", bringing the same bold energy to the airwaves. Voiced by Walter White.
Behind-the-Scenes
A $1M production shot in Los Angeles, capturing the power and personality of Ford’s trucks. Executed with the expertise of BUNKER and a dedicated creative team.
My Role in the Campaign
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My Role in the Campaign 〰️
Art Direction – Collaborated with the Associate Creative Director to shape the visual approach for the campaign, ensuring consistency across all assets.
Concept Development – Contributed to defining the visual identity, from initial sketches to final execution.
Social Content Development – Led the art direction for on-site digital and social content, working closely with the production team to bring the vision to life.
TV & Social Adaptation – Worked on resizing and formatting the TV spot for social media distribution, optimizing layouts for different platforms.