Client: Netflix

The opioid crisis has reached epidemic proportions in the U.S. To raise awareness, while also reducing the stigma associated with opioid consumption, we made people relate to the problem throughout an everyday practice.

When binge-watching your favorite show, your brain produces dopamine, and your body experiences a drug like high.

The project was awarded by the Clio Awards, won Best of Show at the American Advertising Awards, and received honors from The One Club.

My Role

Created the Hooked logo and visual identity, establishing a bold, ownable mark that anchored the idea and carried across all executions.
Designed motion graphics and edited the case study video, using animation and pacing to clearly communicate the concept, impact, and craft of the work.
Designed the platform takeover assets, including the “Are you still watching?” and “Next episode playing” interruptions, using native UI language to seamlessly integrate the message into the viewing experience.