Client: Ford
Ready Set Ford is Ford’s new branding and headline system, designed to unify how the brand shows up across vehicles and platforms. Built around a bold, modular typographic structure, the Ready. Set. format allows capability led headlines to scale seamlessly across TV, OOH, digital, social, and photography.
My Role
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Defined the visual and typographic language for the Ready Set Ford launch, establishing a scalable headline system and ensuring consistency across TV, OOH, social, and photography.
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Built the Ready. Set. typographic structure as a modular design system, aligning layout, hierarchy, and narrative across branding, campaign assets, and platform adaptations.
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Led the translation of the Anthem and vehicle specific work into digital, social, and OOH formats, optimizing readability, scale, and impact across touchpoints.
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Directed the compositional and visual approach for campaign photography, extending the design system into Ford’s official image library.
Driven By More
To introduce the system, Driven by More was developed as the launch campaign. Grounded in the insight that many Hispanics already rely on Ford every day, the work turned that quiet trust into proof by showing real capability in action. Together, the branding and campaign established a consistent visual and narrative foundation where belief is earned through what the vehicles do, not just what they promise.