Client: Shutterfly
The Shutterfly x KonMari partnership united Shutterfly’s customizable home and photo products with Marie Kondo’s philosophy of intentional living, positioning the brand within a lifestyle rooted in simplicity, beauty, and meaning.
Brought to life through photo, video, and brand art direction, the collaboration leveraged Marie Kondo’s cultural influence to drive strong engagement and performance, surpassing its $1M revenue target within three months with a ROAS of $3.35, a 34% email open rate, and a 12% click-through rate.
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Led the visual direction for the Shutterfly x KonMari partnership, translating KonMari’s philosophy into a cohesive brand experience across digital, photo, and video.
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Designed website and marketing assets, defining the color palette, iconography, and layout system inspired by watercolor textures to evoke softness, calm, and intentional living.
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Developed the email design system, ensuring visual consistency with the broader campaign while supporting strong engagement and conversion.
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Edited campaign video content and designed animated intros, using subtle motion to reinforce the brand’s calm, refined aesthetic.
