Client: Shutterfly x Marie Kondo
Agency: In House Creative Department, Shutterfly
Shutterfly partnered with KonMari to bring Marie Kondo’s philosophy of intentional living into customizable photo and home products. I led the visual direction across photo, video, and brand art direction, shaping a simple, premium world true to her aesthetic.
The campaign surpassed a 1M revenue goal in three months, delivering a 3.35 ROAS, 34% email open rate, and 12% click through rate.
My Role
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Led the visual direction for the Shutterfly x KonMari partnership, translating KonMari’s philosophy into a cohesive brand experience across digital, photo, and video.
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Designed website and marketing assets, defining the color palette, iconography, and layout system inspired by watercolor textures to evoke softness, calm, and intentional living.
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Developed the email design system, ensuring visual consistency with the broader campaign while supporting strong engagement and conversion.
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Edited campaign video content and designed animated intros, using subtle motion to reinforce the brand’s calm, refined aesthetic.
Visual System
I led the art direction and defined the KonMari inspired look and feel for the collection launch, then created the supporting iconography to complete the system. The visual language blended Marie Kondo’s minimalist aesthetic with Shutterfly’s brand and was applied across email, website banners, and other digital touchpoints for a cohesive rollout.
